My Reflection

I truly need to start posting more. So much has happened, I do not want to get lost in the experience. I decided to start journaling through this process to maintain clarity and intention as I build my business. The problem is I have never been dedicated to journaling. So, let’s see if I can capture my experience of the last month in a couple of paragraphs.

All those who described entrepreneurship as difficult did not lie. It has been a little bit of a roller coaster ride. I was going into what I thought was going to be a very exciting season for sales. I stocked some seasonal items for both Halloween and Dia de Los Muertos. I booked several events that were more costly, assuming that my returns would be better capturing a larger audience. However, that did not materialize. In fact, at the event I thought was going to kick off the success I actually lost money. Sales plateaued for the rest of the season.

It’s been fine though. As Taylor suggests…I shook it off. I stay committed to the venture of opening a bookstore in my community focused on representation. The silver lining is that these other events had a lot of authors present. I have made connections that I had not even anticipated. These new connections have stimulated ideas on how to proceed into the new year.

My Holiday season schedule is pretty set. I am going to stay low key to focus on spending time with family. I have decided to start story time sessions when I set up at my local swap meets. I hope this will allow me to connect with the community in a more meaningful way. I want to take the bookstore experience to the community so they know what it is like and what to expect when they enter into the space. I’m pretty excited about this though nervous because I am investing money with no guarantee of any kind of return. However, I remind myself that taking risks is what becoming an entrepreneur is all about and I must stay focused on my vision.